Performance Marketing Intelligence Dashboard — May 2026
Recorded via `/thank-you/` key events
Google: $423.13 / Meta: $1,000
Google: $21.16 / Meta: $100.00
Includes 43 organic & direct conversions
Avg session duration: 52s
Maximize Home Service Intent by Shifting Capital from Meta to Google CPC.
May 2026 data shows an extreme imbalance in capital efficiency. Meta Ads captured 66.6% of our paid budget ($1,000) but produced only 33.3% of our paid lead conversions (10). Google Search Ads utilized only 29.7% of our paid budget ($423.13) yet returned a staggering 66.6% of paid conversion events (20). Shifting broad social prospecting budgets into search terms matching active household demand is our primary recommendation.
Conversion Lead Source & Medium
First user tracking for 73 successful `/thank-you/` events
| Channel Grouping (First User Source / Medium) | Views | Active Users | Avg. Engagement | Confirmed Leads |
|---|---|---|---|---|
| google / organic | 27 | 21 | 13.8s | 24 |
| google / cpc | 12 | 11 | 12.9s | 20 |
| (direct) / (none) | 19 | 6 | 34.3s | 19 |
| fb / paid | 3 | 3 | 23.7s | 10 |
Lead Source Mix %
Recommended Tasks
-
01
Shift $250/mo to Google Ads Move cold prospecting budget out of Meta. Scale up local NJ-specific search ad terms.
-
02
Inject CTAs into Service G Service G holds your longest user read time (67.6s). Put a fast booking quote block right in the center!
-
03
Verify Facebook Conversions Ensure pixel events aren’t firing automatically on scroll. Secure tracking sanity.
Google Paid Search Ads
Active High-Intent Demand Capture
Pros & Next Actions:
- Extremely low cost per lead ( $21.16 ).
- Highly targeted search phrases match actual local handyman demand perfectly in Haddonfield & Cherry Hill.
- Scale search ad budget to $750/mo.
Meta (Facebook) Paid Ads
Social Discovery & Retargeting
Strategic Recommendation:
- Prospecting broad cold audiences on social is too costly ( $250.00/lead ). Stop this segment immediately.
- Retargeting holds acceptable efficiency ( $71.43 CPL ). Maintain to catch late form fillers.
Paid Ad Channel Performance Matrix
| Ad Campaign | Strategic Purpose | Investment Spent | Traffic Volume | CPL Output | Efficiency Action |
|---|---|---|---|---|---|
| Google CPC “Handyman Without the Hassle” | Capture active search demand | $423.13 Budget: $500 | 219 clicks 1.73% CTR | $21.16 | Scale Up (+50%) |
| Meta Retargeting Funnel | Convert warm web visitors | $500.00 Budget: $500 | — Warm Audience | $71.43 | Maintain Level |
| Meta BuddyCare Growth Promo | Membership subscription signup | $250.00 Budget: $250 | — Mid-Intent Brand | $125.00 | Reduce Spend |
| Meta Cold Audience Prospecting | Demographic social push | $250.00 Budget: $250 | — Prospecting | $250.00 | Pause Instantly |
Fix-It Buddy Site Engagement Funnel
How active South Jersey users navigate from home repair page views to form request events and final thank-you submission.
Homepage & Services
Discovery Views
Request Service Form
Form questionnaire load
Submission Success
Reaches `/thank-you/` page
Total Verified Key Events
GA4 Lead Events Count
Website Engagement Analytics
Detailed user engagement with specific page directories
| Page Directory Path | Views | Active Users | Views / Active User | Average Page-Dwell Time | Events Triggered |
|---|
💡 Service G Optimization Opportunity:
`/service-g/` has only 149 views and 83 users , but it achieved an incredibly high average engagement time of 1m 07s (67.6s) . Compare this to `/service-f/` which has 224 views and 194 users but an engagement time of only 13 seconds . Your users are deeply researching the topics on Service G. We recommend launching custom search ad campaigns targeting this specific handyman service next month to scale leads.🔍 Technical Audit — BuddyCare Views Spike:
`/buddy-care/` recorded an extremely high 4.60 views per active user (115 views / 25 users). This is unusually high compared to other page paths (typically 1.15 to 1.80). This suggests that users might be hitting structural layout errors, reloading repeatedly, or there are automated analytics pings. We must verify if the page displays correctly on mobile devices.What-If Budget Reallocation Simulator
You are currently spending $500 on Google Search Ads and $1,000 on Meta Ads (Total $1,500 budget). Drag the interactive bar below to see how shifting capital away from low-efficiency social channels and into high-intent Google CPC scale-ups impacts your overall paid lead volume (Google Ads CPL: $21.16 | Meta Ads CPL: $100.00).
Baseline: $500.00 (+$ shift)
Baseline: $1,000.00 (-$ shift)
Combined Monthly Budget: $1,500.00
🚀 Core Shift Recommendation: Move $250
We recommend taking $250 from Meta Ads (pausing the expensive Cold Audiences) and shifting it into **Google Ads**. Keeping the overall $1,500/mo spend exact, this is projected to increase paid conversions from 33.6 leads to 42.9 leads (+28%) , saving your business $10.00 on every paid lead.June Ad Campaign Execution Plan
1. Google Ads Expansion Blueprint
Currently, 100% of our search volume goes to the main “Handyman Without the Hassle” campaign. In June, we should expand Google search budgets to include:
- Local Intent Phrases: “emergency handyman near me”, “best plumber repairs Haddonfield”, “reliable home repair service South Jersey”.
- Competitor Conquesting: Capture users looking for large corporate franchises by positioning Fix-It Buddy as a fast, locally owned local hero.
- Negative Keywords List: Add “jobs”, “hiring”, “cheap tools”, “how to fix” to avoid wasting budget on DIY searches.
2. Meta Ads Optimization Framework
Do not completely eliminate Meta. Instead, consolidate our remaining budget to make Meta a dedicated, hyper-efficient conversion catcher:
- Retargeting Focus: Only target users who visited `/request-service/` in the last 14 days but did not reach `/thank-you/`.
- Dynamic Ads Showcase: Show clean split-screen video testimonials of Haddonfield clients alongside high-resolution “before & after” results.
- Pause Broad Prospecting: Stop broad interest targeting. Save that $250 immediately.
Original Document Transcripts & Notes
Transcribed performance reports and raw GA4 tables for audit reference
1. May 2026 Performance Review Document Transcript
2. Raw GA4 CSV Attribution Upload
| Page Path | First user source / medium | Views | Active Users | Views / Active User | Key Events |
|---|
